Brand: Florian Triesch is Deejay Floskel

The task here was to create a brand that represented two sides of the same person: The writer and web designer Florian Triesch as well as his alter-ego, DJ Floskel. Based on the concept of positive vs. negative, I created a range of colour possibilities for the logo. This way, there is an option that can work with almost any colour background, whether dark or light. Floskel and I arrived at this solution through discussions of chemistry (my worst subject in school, but hey, it worked here). Check out DJ Floskel's music on his website www.djfloskel.de.