Miracles & Charms is in its final month at the Wellcome Collection. This is a good time to expose what went on behind-the-scenes to produce the visual identity for this successful pair of exhibits. High-profile exhibits like these are usually branded by external design agencies, but this time around everything was done in-house by my homies and me.
The Wellcome Collection describes the exhibits on their website:
"Wellcome Collection's autumn exhibition programme explores the extraordinary in the everyday with two shows: Infinitas Gracias: Mexican miracle paintings, the first major display of Mexican votive paintings outside Mexico; and Felicity Powell: Charmed Life, an exhibition of unseen London amulets from Henry Wellcome's collection, selected and arranged by the artist Felicity Powell. Drawing lines between faith, mortality and healing, Miracles & Charms offers a poignant insight into the tribulations of daily life and human responses to chance and suffering."
Here's an example of one of the cool Mexican paintings:
It all started with a tiny thumbnail sketch in Maz's notebook of the title "Miracles & Charms". I took this concept and sketched out the lettering for both exhibits. The handwritten style matched the Mexican paintings well, so we went for it.
From the sketches, I made clean vector files. The "Miracles & Charms" file was sent off to be cut out of solid copper by a water jet. At this point, I was getting pretty excited. Maz and I made a miracle-like painting and decided to float the copper piece over it on a sheet of glass.
David and Malcolm setting up the photo shoot:
Maz lines up the golden deliciousness:
Once David took the money-maker shot, Malcolm, Maz and I applied it to all the advertising and exhibit graphics, and Martha whipped up a video trailer. Here are some of the outputs: